Michael McPheat is a Freelance 3D Designer, specialising in Brand Environments. He is originally from Milton Keynes and now based in North London.

He has worked with a number of leading agencies, delivering fresh, memorable and relevant design experiences for international clients in Retail, Hospitality and other commercial sectors.

His biggest  accomplishment to date includes working with Dalziel & Pow to develop a new identity for fashion brand Selected. From the initial define stage to design delivery, he oversaw the realisation of the concept in over 80 locations across China.

His work reflects his passion for inspired, thoughtful and functional design. He is also heavily influenced by contemporary art and travel, using his experiences to create work that is exciting and accessible to everyone.

If you would like to work together on an exciting future project, please contact via email for availability


Cinema 4D

2D Vectorworks

Hand Drawing



Concept Define

Store Visualisations

Design Intent Drawings

Store Guideline Documents

Material Sourcing



Site Visits

Prototype Review

& much more!

Agencies & Clients

Let's work together!

A freelance 3D designer dedicated to good work, high standards and always having fun