Challenge

Produce key visuals for a large format department store, informed by a contemporary palette that reflects the context of the site and its consumers to continue as the key retail destination in Madrid. 

My focus was to develop the atrium space - or Plaza de Castellana - as a flexible environment for retail, events, hospitality and a centre for information, due to its central location to the large footprint. 

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Upon confirming the final visual, I had to ensure that this design language informed the remaining departments.

Sketch Development

Concept Palette

Developed Visuals