A SOPHISTICATED APPROACH
Dalziel & Pow
To refresh a series of restaurants across the UK, developing on the core palette to create an upbeat dining experience.
Fresh & Bold
What we can bring:
Classic Italian design aesthetic
Sophistication and focus
Subtlety of material choices
Refined graphic elements
We can develop on this via...
Introduce an editorial layer to the sites to educate and inspire customers.
Create a display that tells the story of where your products come from, how they’re made and who makes them.
Sharing knowledge and passion about the food you serve.
Develop the patterns in use to be less overpowering in the space
Deconstructed and varying scales for application
Little and often rather than full wall application
Develop the fonts in use to be more expressive/stylised
Introduce more conversational language and clearer directions for customers
Develop/introduce a pattern that is recognisable to the ASKItalian customer
We evolved on these ideas into zonal areas to allow customers to choose the ambience of their meal.
Entrance / Brasserie
An expressive feature, the ‘Cibo’ Wall, layers textures and inspiring photography to present where their ingredients are sourced, inspired by good authentic Italian food.
Introducing the brand experience and integrated brand graphics.
Outdoor areas to feel like a fresh Italian veranda.
A relaxing, casual environment, controlled use of colour.
Design classic lighting to create a comfortable and theatrical atmosphere.
Classic stitching / button detail in seating.
Decorative cabinetry & geometric forms.
Controlled use of graphic pattern in the floor.
Props and visual merchandising to add to the experience; surrounded by percolators, colanders and rolling pins, making the user feel at home in a contemporary Italian kitchen.
A Communal kitchen table for hearty conversations, amongst growing fresh foliage.
Simple geometric furniture pieces with open displays.
Modern Milanese kitchen as inspiration
The core palette was developed by introducing current trend-inspired colours, materials and finishes and adding to the graphic language to create an upbeat dining experience that brings the theatre of fresh Italian food back to the restaurant
Sophisticated colour and material palette
Fresh herbs and plants
Aberdeen Site Mood
Each site includes unique treatments, fixtures and fittings to reflect a unique homely experience.
Aberdeen Plan & Elevations
Italy Map Detail
Aberdeen Site Photos